SEALOVE CANDLE BAR WEBSITE REDESIGN
Overview
A strategic redesign of SeaLove Candle Bar's website to create a seamless, intuitive, and calming shopping and booking experience for a DIY candle brand known for its serene, sensory aesthetic.
Goal
Transform SeaLove's digital presence by aligning the interface with its in-store essence — clean, intentional, and relaxing while simplifying navigation and booking to enhance user confidence and retention.
Challenges
- Overwhelming information and confusing navigation
- Disconnected booking system with external redirects
- Poor differentiation between workshops, events, and products
- Inconsistent branding and visual hierarchy
Outcomes
- Streamlined navigation and booking flow integrated directly on-site
- Reorganized product catalog with filters and guided browsing
- Clarified hierarchy with focused CTAs and accessible structure
- Reinforced brand values of sustainability, craftsmanship, and calm
- Improved usability reflected in reduced drop-offs and higher engagement
Understanding the Process
- Secondary research
- Competitor benchmarking
- User interviews and surveys
- Card sorting & tree testing
- Information architecture redesign
- UX writing and content strategy
- Wireframing and visual exploration
- High-fidelity UI design
- Usability testing and iteration
Tools & Technologies
- Figma
- Miro
- KardSort
- UXtweak
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